Services / web
sites that load fastand rank well
I build Next.js product sites on a headless CMS. Search engines get server-rendered HTML, editors change copy without a deploy, and pages are served from the edge. The Track Booking Platform's five venues run this way.
- Lighthouse scores I ship to
- 95+
- white-label booking sites live
- 5
- edge response, worldwide
- <100ms
Product sites, not themes
Every site is a Next.js app written for the business. Brand, layout, and interactions live in code; content lives in a CMS editors can actually use.
VenuesPublished
Ridgeline Motor Club
Weekend line
- PublishThe editor saves in the CMS
- WebhookThe CMS pings the app
- RevalidateNext.js rebuilds that one page
- Edge purgeThree regions refresh their copy
No redeploy. The page rebuilds in place and the edge cache refreshes.
Live on the site: Weekend bookings open. No redeploy was needed.
Next.js and React
Server-rendered pages with the booking flow, forms, and interactions built in, not a marketing theme with a product bolted on later.
Custom design in code
Brand, type, and layout written as components. Nothing to paint over, nothing that breaks when the theme updates.
SEO from the first commit
Sitemaps, canonicals, robots, and Schema.org ship with the routes. Ranking is a build concern, not a plugin you install after launch.
Headless CMS
Contentful, Payload, or Prismic. Editors change copy, sessions, and prices without opening a pull request. The frontend stays a Next.js app.
Edge delivery
Hosted on Vercel or Netlify and rendered at the edge, so a visitor in Lahore and a visitor in New York get the same sub-100ms response.
Security without plugins
HTTPS, locked-down previews, and no public PHP admin to patch. DDoS handling lives with the host, not in a plugin folder.
From WordPress to headless
If the current site is a PHP monolith, I rebuild it as a Next.js frontend with the CMS behind authentication. The old admin goes away; editors get a faster one.
| Topic | WordPressThe public PHP app | HeadlessNext.js plus Contentful, Payload, or Prismic |
|---|---|---|
| Security | A public database and a plugin list that needs weekly patches. SQL injection still shows up. | No public database. Static or server-rendered files on a CDN, preview behind login. |
| Page load | MySQL on every request, while the theme and the cache plugin fight each other. | Pre-rendered HTML from the edge. The sites I ship land in the 95–100 Lighthouse range. |
| Upkeep | Plugin updates, PHP errors, and a host that must stay up just so the admin works. | The CMS is a managed service. I touch the app when the product needs a change. |
| Design | Tied to themes and PHP templates, so custom work fights the template hierarchy. | The frontend is Next.js and CSS. Nothing in the CMS dictates the page grid. |
| Traffic | Peaks take the database down unless you pay for a heavy host. | Static and server-rendered pages scale on the edge. The CMS is never in the request path. |
A prototype you can click, not a deck
I design in the repo, not in slides. Within days you get a working Next.js prototype on real URLs. You click it, we keep what works, and the prototype grows into production.
- DataMock
- Searchnoindex
- SpeedUnmeasured
List in review. Every session on one screen, with seats left. For regulars who already know the track.
The old way
The usual agency path
Design-first: a Figma file becomes the contract, then someone rebuilds it in code.
- Brief, then a round of static frames
- Review, revise, another round
- Handoff to engineering
- Build it, then discover the interaction was wrong
My way
How I run it
A clickable Next.js prototype from day two. Variations live as routes you visit, not slides you scroll.
- Write the screen in code
- Two or three directions on real devices
- You use it and we cut what doesn't work
- The prototype becomes production
Live in 3–4 weeks, not 8–12
First users see a working site within a month. Feedback comes from use, not a slide deck.3–5 directions in parallel
Same time budget as one design pass. You pick the version that feels like the product.What you click is what ships
Hover, type, resize, hit the back button. The prototype is already the real thing.
SEO and performance, built in together
A beautiful site search can't parse is just a brochure. I build the crawl path alongside the routes, and treat speed as a launch requirement.
Technical SEO in the app
Generated sitemaps, robots.txt, canonical tags, and Schema.org on every page that should rank.
Server-rendered HTML
Crawlers get content without running a JavaScript bundle. JS powers the product, not the paragraph.
Core Web Vitals as launch criteria
LCP, CLS, and INP measured before sign-off, never a performance ticket filed after design is done.
Analytics you can act on
Search Console plus the few events that change the next sprint. No wall of vanity charts.
Is your current site the bottleneck?
Slow, stuck on WordPress, or invisible to search? Tell me what it has to do and who has to edit it, and I'll tell you the fastest path to a site that ranks and converts.